News & Blog

MasMedia: Dutch ‘Wedden dat ik het kan’ first major entertainment show produced with entirely virtual set

NEP The Netherlands responsible for Augmented Reality

Hilversum, The Netherlands, October 24th 2016 — With its television show “Wedden dat ik het kan” (“I bet I can do it’), Dutch production company MasMedia is the first company ever to capture a large live entertainment production in an entirely virtual set. It makes use of the Augmented Reality platform “CUBE” by NEP The Netherlands, a world leading media technology specialist. Although Augmented Reality (AR) is not new in the television world, it was never before displayed at this scale. With CUBE, dimensions and constraints of a physical studio are no longer an issue. Every world, no matter how big, small or complex, is now within reach. The set is fully interactive and adaptable to the content of the program.

MasMedia was looking for new techniques to add as much atmosphere to its program as possible, without having to record outside the studio. With Augmented Reality and the CUBE-platform the set is highly flexible and adaptable— by show, or even by scene. It offers the possibility to interact with the set, because in composition and color the decor is able to react to the situation showed on screen. In addition, the decor is easily interchangeable when selling the format. The “Wedden dat ik het kan” production includes a fully virtual skyline of a big city, including a moving zeppelin and gameplay-related graphics on billboards. CUBE is part of the full capturing process, including the tracking of the cameras, rendering and keying, as well as game logic.

Collaborating with NEP was very enjoyable, and the quality of the work and the people were excellent,” said Jenny Puzelik, managing director of MasMedia. “NEP has really fulfilled its promises. The use of AR will save us a lot of time and production costs, while creativity is preserved and even strengthened. Although this project was exciting, especially beforehand, we are very enthusiastic about the final result! And so is the audience, because their perception was absolutely not affected by the large green screen in the studio. The tension was felt! Thanks to strategically placed screens, the public was able to see exactly the same as the viewer at home.

Ralf van Vegten, CIO of NEP The Netherlands: “This successful usage of techniques like Augmented Reality will ensure radical changes in TV productions. In a green screen studio you are able to change scenery every day, every quarter of an hour, without ever needing to perform physical actions. No more construction costs for physical sets, and no storage costs. Adjustments can be made even during the broadcast. Because all cameras – crane, dolly, camera on a tripod and even handheld – are fitted with our latest tracking technology the picture looks very tight in every shot. The graphics are realistic and retain perspective, regardless of the angle. Our cameramen have learned quickly how to cope with the new situation. I am extremely proud of our team, but also of MasMedia, that we have taken this bold leap together successfully!

There will be nine episodes of “Wedden dat ik het kan.” The first show was aired on Saturday 22th of October at SBS6.

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About NEP The Netherlands
NEP provides the technology, the people and the know-how which enable clients to produce the world’s biggest live and broadcast events around the globe. The company is the leading worldwide provider of outsourced production solutions, offering technical services for remote and cloud production, studio production, video display, host broadcasting, post production, media asset management, Digital Media Services and end-to-end OTT solutions. More information:

For more information:
NEP The Netherlands
Marleen Lassche, Communication & PR
André van Duinboulevard 4
1217 WH Hilversum, The Netherlands
Tel +31 6 22 95 2772